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Irrational Exuberance
Those
600 of you who have used our services or are faithful readers
of my newsletter (when I write it) know that my fundamental
belief as an exclusive buyer agent is to level the "playing
field" between home buyers and home sellers. The traditional
real estate field is not level - to the contrary - it is
heavily weighted in favor of the home seller.
If you know anyone who
bought a home using the traditional system they may have
thought the agent they dealt with worked for them. The agent
did not. That agent was a "subagent" who, under
state statute, worked for the seller. This is a factual
statement that home buyers are reluctant to acknowledge
- the stock market equivalent of irrational exuberance.
Maybe they used the
traditional real estate systems latest marketing ploy, the
buyer agent.
That means they used an agent who claimed to be a buyer
agent but sells homes 90% of the time - for a company that
sells homes 98% of the time. At best they are part-time
buyer agents and at worst (my suspicion) they sell homes
under the guise of buyer agency.
Those stock speculators
who suffered from irrational exuberance lost a great deal
of equity in the past 11 months and particularly since the
tragic events of September 11, 2001. Homebuyers who suffer
from the real estate equivalent of irrational exuberance
risk loss also.
I mention this in these
uncertain times because uncertainty affects the stock market
and real estate. Nationwide home resales tumbled 11.7 percent
in the third quarter. Nationwide, as inventories rose, prices
fell to $148,100 from $153,700. That's nationwide.
However, it is useful
not to use generalities to define the real estate market
because the market is composed of many regional and local
pockets. For example, metro Milwaukee's area sales for October
were 9.6% higher than in October of 2000. For Milwaukee,
Waukesha, Ozaukee and Washington counties, sales were up
6.3% from the first 9 months of 2000.
Still, it is useful
to understand the real estate system and who works for whom
and why homes are priced the way they are if you are to
make an intelligent home purchase. Those buyers who relied
on the traditional real estate system and bought a home
they should not have, or paid too much for a home may, at
a minimum, loose some inflationary value. At worst they
may lose some equity. Even though rates are low, we may
be seeing the advent of a buyers' market and at a minimum,
we should see the end of panic home buying.
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Buying a Home You Shouldn't Buy
Traditional
agents are trained to sell homes to buyers. Our job is to
help you buy the right home. There is a huge difference.
Recently, I counseled a client not to buy a home that they
had an interest in. The asking price was $264,000. The home
was less than five years old and in good condition. The
area was fine with good potential for appreciation in value.
The home had a nice view and was located across the street
from a vacant piece of land. I checked the zoning for the
vacant parcel and it was zoned mixed use - that is, it could
be used for single family or rental development. The height
restrictions allowed a building up to 3 stories high.
What I typically say
to clients in a situation like this is, "You can buy
this home if you choose to and I will still make a living
but I would recommend you not buy this home for the following
reasons." I then list the reasons.
In this case I had a
concern about the vacant land and what might be developed.
Our client heeded our concern and did not buy the home.
That was last April. Today the once vacant land is being
developed into 85 rental units that are three stories high.
Whoever bought that $264,000 home now has a view of 85 rental
units and will hear the comings and goings of upwards of
150 cars daily (given some rentals will have more than one
occupant). Sometimes our job as exclusive buyer agents is
to help you not buy a home
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Buy Right
Recently I worked for
a client to buy a home in Washington County. My client was
a professional and fiscally conservative. To be honest, it
took her awhile to believe that we really work for buyers.
You know my rap about "You make money when you buy a
home not when you sell it." She's a believer now.
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The
original asking price for the home was $224,000. We prepared
our market analysis and said the home was worth $204,000-$207,000.
Our client offered $205,000.
The seller and agent counter offered
at $215,000. My client asked what she should do and I said stay
at $205,000, that's all the home is worth. One day later the
seller accepted our price of $205,000. The traditional system
would have counseled her to pay asking price or at a minimum
accept the $215,000 counter offer. I know this because that
is what the rules of traditional real estate say. |
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"Sometimes our job as exclusive
buyer agents is to help you not buy a home."
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Never Trust a Man Who Says, "Trust Me."
That's
not my line it's Nora Epron's. So I'm a man. I won't ask
you to "trust me" but you can trust the comments
of one of our past clients who sent us a very nice note.
This testimonial from Kathy H., a second time homebuying
client of Homebuyer Associates.
"We are very happy
with our home on Radisson Drive in New Berlin. We appreciate
all your help with selling our home on 92nd St.. Your motto/advice
was definitely correct with our first home purchase, 'You
make money when you buy a home not when you sell.' We're
selling for $39,000 more than we paid and we're very happy."
What Kathy means by
"selling" is what I've alluded to in past newsletters.
While Homebuyer Associates does not sell homes, we work
with our past clients to find the best, most cost effective
means of selling their home, (by owner, a conventional broker
or discount broker) and then manage the search and purchase
of their next home through Homebuyer Associates.
Our goal as manager
of the overall process is to make sure the listing agent
sells their home for the highest price possible and that
we help them buy at the lowest price possible. This process,
avoids the conflicts of interest that can be costly to those
who use the traditional system to sell and buy.
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