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Service That Saves You Money
"Intangible service
provider." As an exclusive buyer agent, Homebuyer Associates
provides services which are difficult to quantify, that is,
they are intangible in many respects.
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Sure,
I can prove statistically that Homebuyer Associates' clients
pay less for their homes than buyers who use the traditional
real estate system to buy a home, but there are many service
intangibles that can't be quantified. This sets Homebuyer Associates
apart from other real estate firms.
I'd like to believe that consumers who want to buy a home search
for and buy superior service and knowledge in the agent they
work with. Research, however, shows that most homebuyers do
not, nor cannot, fully evaluate the true differences in real
estate services.
For example, when I first meet with clients I tell them Homebuyer
Associates exclusive buyer agent services make so much sense
that there are really only two reasons not to use us. |
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"Sure, I can prove statistically
that Homebuyer Associates' clients pay less for their
homes than buyers who use the traditional real estate
system to buy a home... "
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1. We are a small company
and will always remain a small company. Americans like big
companies so maybe people won't use Homebuyer Associates because
we are
small. I can't do anything about that because I believe strongly
in servicing client needs from the beginning to the end of
the process. A small company allows this approach. Our agents
manage a file from start to finish which helps Homebuyer Associates
provide consistent service.
2. Some people
don't use our services because of my personality. I'm an exclusive
buyer agent. I realized a long time ago I'm not good at selling
stuff. If I don't think a home is a good home or is a poor
investment at the asking price, I will tell you that. Lynn
Sarver and Paul Wollersheim, two long-time Homebuyer Associate
exclusive buyer agents, are long time Homebuyer Associate
agents because they provide that same honest assessment of
homes.
As an aside, are you aware that if you ask a traditional agent
what they think a home is worth they are required by regulations
to say, "It is worth the asking price." If a traditional
agent says anything other than that they are breaking a rule.
Breaking this rule would be breaking a confidence with a seller.
If confidences are so easily broken then you need to consult
another agent because a confidence broken on one side surely
can be broken with you.
As exclusive buyer agents, Homebuyer Associates can give our
clients an honest assessment of value. We can tell you what
we thing a home is worth. We take our confidences seriously.
But what about the intangibles?
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Interview Agents
You've
read it here before, if you want a friend...get a dog. When
you invest in a home, it is an investment that will be the
foundation of your financial future. If your friend or family
friend is a very good real estate agent that is fine, but
"friend" and "real estate agent" are
really not connected in anyway. Too often agent selections
are made based on friendship or company size, or company
advertising, when in fact such extraneous criteria have
little to do with the skill required to make a sound home
purchase.
If your friend or family
friend is a real estate agent and not an exclusive buyer
agent you have a friend who under state statute doesn't
work for you. With friends like that.....
I recommend you interview agents and evaluate and judge
them on their philosophy of homebuying and the service they
provide. Don't "buy" a real estate company's perceived
personality - a personality purchased with advertising dollars.
Rather, take the time to interview and evaluate the person
and firm that is going to work with you on this major financial
investment.
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Select Service - Not Spin
Implied
expertise is a staple of good advertising. Bigger is pronounced
as better.
As a homebuyer you should try to identify expertise based
upon qualifications, history, track record, philosophy and
skills - not based on advertising or company size. Ask questions
and thoroughly interview agents.
I invite you and your
friends and family to evaluate Homebuyer Associates approach
to homebuying and welcome the opportunity to answer questions
about why we do what we do, how we do what we do and why
it benefits you. Some questions to ask agents in your interview.
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How long has the company and agent been
acting as a buyer agent?
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Does the company also sell homes? If yes,
how does the company deal with a home listed by that company
when an agent of that company is also acting as a buyer
agent. (In essence working against the company)
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How many homebuyers has the buyer agent
represented in his or her career?
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How is the agent paid?
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How many homes does the agent sell per
year representing the seller? How many homes does the
agent represent buyers on per year?
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Has the agent found himself/herself
working for a buyer trying to negotiate against an agent
from the same firm representing the seller? How was
that conflict handled?
Find our answers to
these questions at: www.homebuyer associates.com
Earlier
I said I can't sell stuff. What I can sell is Homebuyer
Associates' honest and ethical approach to homebuying. We
call it the boring, methodical approach to locating and
acquiring a home - a process that allows homebuyers to make
informed choices based on information, not emotion. Homebuyer
Associates has never pretended to work for anyone other
than our clients (homebuyers) in 15 years of business. We
know who we represent 100% of the time. There's not another
company doing business today, large or small, that can make
that claim.
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A word (or three) about our Principles
Loyalty
(Absolutely): A cornerstone of Homebuyer Associates since
1985. We don't sell homes (we use the term "buy")
so we don't face the conflict of interest that all other
companies have - showing you homes to buy while working
for the seller's interests. Or my other
favorite, agents who are traditional agents but also operate
as "buyer agents." That sounds suspiciously like
"being a little pregnant."
Service (no,
I really mean it): When I call someone I like a call returned
as soon as possible. When I ask someone to check on something
I like it checked on. When I ask someone to do something,
I like it done. Service. My company approach on behalf of
our clients is to think before we speak, then do what we
say we are going to do, and then do it when we say we are
going to do it.
Honesty (no,
I mean this too): In 15 years of business, I've probably
had 5-6 clients stop using Homebuyer Associates after having
started using us. I'm convinced that they wanted me to tell
them a home was worth what the seller was asking...but it
wasn't. I'm convinced they wanted to be absolved of the
decision making but I couldn't. The home simply wasn't worth
anywhere near the asking price. I'm not holier than thou
but homes have a value and very often the value is not the
initial asking price (Agents, in competing for listings,
make false promises as to a homes value to get listing to
sell). It's all about making informed choices, not being
"sold."
I know this reads suspiciously
like Boy Scout stuff so let me tell you upfront, I believe
in the approach outlined above, but I was kicked out of
boyscouts at the age of 13. I guess I didn't follow the
rules. Of course, the real estate system said the same thing
when I started buyer agency in 1985.
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